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The Science of Scent Marketing

Discover how leading brands harness the power of scent to create deeper emotional connections, drive measurable business results, and transform customer experiences.

The Neuroscience Behind Scent

Research proves that scent is the most powerful sense for triggering emotions and memories. Unlike other senses, smell bypasses the thalamus and directly impacts the limbic system.

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of daily emotions triggered by smell

Harvard Medical School

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improvement in brand recall

Oxford Brookes University

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increase in dwell
time

Singapore Retail Study

Direct

connection to limbic system

Neuroscience Research

How Scent Influences Behavior

Immediate Recognition

Scent molecules are detected in milliseconds, faster than visual or auditory processing.

Emotional Response

Direct connection to the limbic system triggers emotions and influences decision-making.

Memory Formation

Creates lasting brand associations that customers remember long after they leave.

Behavioral Change

Influences purchasing decisions, dwell time, and overall customer satisfaction.

Business Impact Metrics

Dwell Time

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Purchase Intent

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Perceived Value

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Store Revisit Rate

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Brand Recall

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Success Stories from Global Brands

Real-world examples of how scent marketing drives measurable business results

Nike Tokyo Flagship

Retail

Challenge & Solution

Increase customer engagement in flagship store

Custom citrus blend throughout the store

Results

23% increase in dwell time

18% boost in product trials

15% higher conversion rate

Shangri-La Hotels

Hospitality

Challenge & Solution

Create memorable brand experience

Signature scent across all properties

Results

35% improvement in guest satisfaction

40% increase in brand recall

25% higher rebooking rates

Singapore Airlines

Retail

Challenge & Solution

Differentiate premium service

Stefan Floridian Waters signature scent

Results

70% brand recall improvement

Premium service perception boost

Industry-leading customer loyalty

Transform Your Business Today

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Power of Scent?

Discover how EZE AirCare can transform your business with scientifically-proven scent marketing solutions tailored to your industry.

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